If you take yourself a few years back, the content was not the MVP of the hour, and marketing strategies revolved around sales advertisements , etc. However, the ever-expanding world of content, along with the increase in the usage of the internet has truly proved that content is true, the King. Marketers have realized that sending meaningful and informative articles at their users or potential audience helps to build trust like nothing else. However, as a brand or a user makes a content strategy , there is one question that remains constant – Short Form Vs. Long-form content. Which is better and what will work for me is one question that we have always encountered while discussing content marketing . When we take an extensive look into this dilemma, there is no straight answer. There are a lot of factors that we have to consider, before deciding on Long or Short-form content. In this article, I will walk you through both the type of content, their pros and cons, and the fa
Writing an effective press release may not be the greatest struggle you face as a writer, but it does take a lot of strategic thinking and planning. Putting out your own word to the world requires great attention and you need to do it in the most correct way possible. In this article, we will be focusing on how to write an effective press release and their many aspects. What is a Press Release? Press Release or News Release, or Press Statement, or a Media Release; all essentially mean the same thing. It is an official announcement that is issued by any organization to the media houses. This is a good old-fashioned way to bring attention to what’s happening in the business and thereby, leveraging from the gathered publicity and buzz. While marketing and media keep evolving, the fact that people still read news and the headlines are known to cause a stir among the audience, is proof enough to say that Press Release is not out of fashion. The biggest brands, including Apple, Target, etc
