Blog writing is on an upward trend, and there is no doubt that it will be so for quite a long time. Content creation takes many forms, and blogs are the most ingenious and one of the most successful ones. When you want to read a review or educate yourself about a topic, you google it and hit the heading that links to your question in the most accurate way. That’s just how we function now! Did you know that there are currently more than 600 million blogs on the internet out of the 1.7 billion websites? And if you’re a marketer, here’s an interesting fact for you; 86 per cent of content marketers use blog posts as part of their marketing strategy. All this tells us that blogs really do work! But before you walk away with this impression, it is also crucial to note that with so much content out there, it is important to rank on search engines to be noticed and take advantage of it. What is written needs to be read, and you can only do so by optimizing your content, being up-to-date, bri
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You might have heard the importance of social media a gazillion of times and you're probably wondering how has it not gone obsolete yet? But the truth is, social media is more powerful and needed than ever. As an individual, we spend hours everyday running our fingers through the screen, sharing, laughing, taking in the information, and so much more. From just an entertainment house to a platform with powerful voices, brands, and advertisement, the online world has just shown us the tip of the iceberg. This is one of the reasons why we have brands rushing to every channel, putting their name out, posting, and hoping those followers count rises like Kardashian's bank balance. But alas, the modern social landscape is not a piece of cake, and you have to tread, plan, and wait for years to have a robust following like those of Starbucks, Wendy's, or even your local food joint. As a brand, you have to develop an intriguing personality and interesting feed coupled with a