Writing an effective press release may not be the greatest struggle you face as a writer, but it does take a lot of strategic thinking and planning. Putting out your own word to the world requires great attention and you need to do it in the most correct way possible. In this article, we will be focusing on how to write an effective press release and their many aspects. What is a Press Release? Press Release or News Release, or Press Statement, or a Media Release; all essentially mean the same thing. It is an official announcement that is issued by any organization to the media houses. This is a good old-fashioned way to bring attention to what’s happening in the business and thereby, leveraging from the gathered publicity and buzz. While marketing and media keep evolving, the fact that people still read news and the headlines are known to cause a stir among the audience, is proof enough to say that Press Release is not out of fashion. The biggest brands, including Apple, Target, etc