The Internet has taken over offline marketing to a greater extent. Online marketing has flourished at a higher rate over the years while Social Media Marketing is one of the small entities under the vast Umbrella of online marketing . Social Media has attracted millions of public across the globe. Opened up in 2006, Facebook crossed the mark of 2 billion monthly active users by 2017. Hence, isn't it a great idea to market your business on a platform where the world is already present!! What is Social Media Marketing? Simply put, it is the process of creating content keeping in mind the interest of people on social media to increase user involvement and engagement. Right content on the website generates more and more traffic (Don't forget Content is King). Higher the traffic, higher your business will reach! There are two ways to do Social Media Marketing: Active SMM promotion Passive SMM promotion Active SMM promotion: Active SMM means to attach links in t