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Social Media Marketing: What and Why?

The Internet has taken over offline marketing to a greater extent. Online marketing has flourished at a higher rate over the years while Social Media Marketing is one of the small entities under the vast Umbrella of online marketing.

Social Media has attracted millions of public across the globe. Opened up in 2006, Facebook crossed the mark of 2 billion monthly active users by 2017. Hence, isn't it a great idea to market your business on a platform where the world is already present!!

What is Social Media Marketing?


Simply put, it is the process of creating content keeping in mind the interest of people on social media to increase user involvement and engagement.

Right content on the website generates more and more traffic (Don't forget Content is King). Higher the traffic, higher your business will reach!

There are two ways to do Social Media Marketing:
  1. Active SMM promotion
  2. Passive SMM promotion

Active SMM promotion:


Active SMM means to attach links in the content leading to the website. Numerous platforms like Facebook, Twitter, Instagram, Pinterest, and YouTube support Social Media Marketing. These platforms have certain Terms and Conditions that one needs to follow strictly.

Passive SMM promotion:


Passive promotion means promoting activities on social networks by updating statuses, publishing images, tweets or articles on blogs.

An analysis of users’ reactions is further done in order to solve problems, remove dissatisfaction and improve their brand experience.

Why Social Media marketing?

  • Improvement in Brand Awareness
  • Cost-effective
  • Easy engagement with customers
  • Real-time stats
  • Marketplace Awareness
  • Enhanced SEO Rankings
  • Customer Satisfaction
  • Brand Loyalty

Social Media marketing overall benefits you by extending your business and creating loyal customers for you. There are over 200 social media platforms where you can actually grow your business. But it is better to rely on the most prominent ones.

1. Facebook

 Facebook is the best place to share videos, content and links. It doesn't hold you back from posting stuff.

2. Instagram

Though Instagram is new to this field; it has gained so much of popularity over the past few years. However, there's a time limit for videos on Instagram. If you are good with the hashtags, then Instagram is for you.

3. YouTube

YouTube is a great place to share videos and market your products.

4. Twitter

This platform limits the word count but still it has managed to gain millions of users worldwide. A big reason for this success is its sleek and simple design.

5. Quora

This is a silicon valley to showcase your brand value. Quora has several questions from people all over the world and you have the answers!! Easy, right?

And the list goes on.

Conclusion: If you want your business to soar high, get set and hire digital marketing agency to start doing Social Media Marketing or or you can even give this job to a Digital Marketing Agency.
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Location: New Delhi, Delhi, India

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